Minas Gerais, Different Regions

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Minas Gerais is multifaceted in their vast territorial extension, already stated our famous writer and diplomat, Guimarães Rosa. There are great differences among the regions of the state and it is worth knowing a little more about each of them.

In the table below, we have a sample of this diversity, showing the most important productive sectors by region:

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This edition of the Minas Gerais Business Guide will highlight Uberlândia, in Triângulo Mineiro Region.

Uberlândia, Triangulo Mineiro

Uberlândia, a pole city in Triângulo Mineiro region, which stands out for its actions in the areas of innovation and entrepreneurship and also for its internationalization process.

The city has approximately 670 thousand inhabitants (30th largest municipality in the country and the first in the countryside of Minas Gerais); it occupies the first place in the Municipal Human Development Index (IDHM) of the countryside of the state and the 71st of the country.

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In terms of infrastructure and logistics, the city has almost 300 thousand electrical connections (residential and commercial) and occupies the second place in basic sanitation in Brazil, with almost 100% supply of treated and piped water and treated sewage for decades.

Due to its strategic geographical position, in the center of Brazil, it allowed the installation and development of a large wholesaler-distributor center pole. It has a high quality rail network and the second largest airport in number of flights in the state that serve companies of the segment, DCs (Distribution Centers), logistics operators that offer variety and excellence in services, linking the city to the main markets of the country, to Mercosur members and the world. In addition, it houses the Cerrado Dry Port, with an area of more than 50 thousand square meters.

In the economy, it stands out in the services sector, with a 68.27% share of GDP, followed by industry (29.82%) and agriculture (1.91%), generating some 215,000 formal job posts.

As a Consumer Market, it occupies the first place in the countryside of Minas Gerais and 27th of Brazil. In generation of ICMS (Value Added Tax (VAT) Brazilian equivalent), it occupies the third place in the state.

The city house large companies such as: Algar Group, Cargill, Bayer, Syngenta, Souza Cruz, Natura, Vitória Trading, Vulcaflex, Arcom, Martins, Uberlândia Tires, Start Chemistry, among others.

CODEN Uberlândia 2100

The Economic Development Council of Uberlândia 2100 (CODEN Uberlândia 2100, acronym in Portuguese) is the executive body of the 2100 Uberlândia Forum, whose objective is to plan the future of the city, having as horizon the year of 2100. The initiative is of the civil society and its members, so called “passionate” and counts on voluntary participation.

CODEN-Uberlândia 2100 has as its governance model a Board of 17 institutions.

It has ten Technical Chambers, which are responsible for the analysis and diagnosis of feasibility of projects sent by civil society.

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Uberlândia in the path of Innovation

A welcoming, healthy and innovative business environment is an essential condition for attracting investments, both local and international. In this context Uberlândia already recognized for warm welcomes and boasting a robust and diversified economy has become a reference also in technology and innovation. An example of this is the development of startups that, according to Sebrae data, would be approximately 400 in activity, a number that tends to increase 20% each year. In addition, the city has about 1,000 companies in the Information Technology (IT) sector.

Some favourable conditions are responsible for the construction of this scenario. Many local entities, companies and universities have offered support for the creation and consolidation of startups, as well as creating spaces to debate the innovation process in the city and region.

Sebrae, for example, provides training, lectures, consulting and even grants to companies seeking innovation through Sebraetec program. It also supports a number of events related to technology and innovation in Uberlândia and the region, including the 2nd Uberlândia 2100 Forum, the International Congress on Technology, Innovation, Entrepreneurship and Sustainability (CITIES, acronym in Portuguese) and Startup Weekend.

The Economic Development Council (CODEN Uberlândia 2100), through its Technical Chambers, opens the space to debate and analyze technically innovative projects of civil society that think the future of the city, with a horizon in the year 2100. We highlight the Technical Chambers of ‘Investment Attraction and Internationalization’ and ‘Innovation and Technological Integration’.

I9 is also a local entity that supports and encourages entrepreneurship and innovation through strategic events and support for the development of technology-based companies. There are also coworking spaces, such as Eureka and AnimaLabs, which offer free structure for the development of ideas and business.

In addition to having public policies to encourage and support technology-based companies, enviable infrastructure and various environments suitable to them, Granja Marileusa, a neighborhood built on the concept of smart cities in full activity counting on spaces to receive potential investors who want to settle in our city stands out.

imagem 79In the public sphere, the City Hall of Uberlândia has as premise to encourage initiatives in the segment of innovation and generation of startups. Through the Municipal Department of Economic Development, Innovation and Tourism, it has two areas, one focused on the concept of smart cities, aimed at integrating the citizen with the public area through technology and another that fosters innovation ecosystems, projects and partnerships with focus on the interaction between scientific and technological knowledge and the permanent evolution of the productive processes.

All these initiatives, organizations, entities and companies  in an integrated way, forming a local Innovation ecosystem, which strengthens the entrepreneurial culture, creativity and initiative in new innovation projects.

The results of these actions can already be seen in Brazil. Startups started in Uberlândia have grown into the world and already work in huge deals in the country and abroad, such as Landix, solutions for automation of the sales force and Cedro Finances, focused on the capital market.

Events, for example, innovate in the tourism industry by offering a tool that makes hotel reservations online that caters exclusively to groups and events. This year, the startup will be responsible for hotel and transfer reservations for Rock in Rio 2017.

Another highlight is the company Zup, whose proposal is to accelerate the digitization of large traditional companies. The startup created in 2011 has large clients such as Vivo, Nextel, Banco Santander, Original Bank and Banco do Brasil. It is preparing to expand its borders to Europe.

Photo: Uberlândia / Credits: Prefeitura de Uberlândia

Another strong aspect since its origin is the well-known agribusiness industry that with modernization presents itself as the “agribusiness of things” characterized by the built-in technology in its intelligent machinery demanding greater professional qualification, due to the synchronization of climatic, phytopathological data and real-time measurement of the productivity and profitability. Finally, it contributes to a greater competitiveness in the productive activity.

Medicine is, in turn, an important theme within the Ecosystem of Innovation, formed by several companies, from startups to large corporations.

Certainly, Uberlândia will continue to be a fertile soil for great business opportunities in a competitive and innovative environment. It pays to learn more. Here is an invitation to come check.

Health and Innovation go together in Uberlândia

Medicine, like any other area of knowledge, has been observing and experiencing the transformations of the digital world. The coding of thinking in BITs has definitely established a challenging turning point.

Nowadays, we already live with some observable concepts in our daily life, with the Internet of Things, decision support systems and artificial intelligence hosted in super computers in the clouds. The speed of the internet puts an end to the limits of transportation of digital files, as well as the continuous cost reduction per MBs and per hosting. The entire archive of a hospital is hosted on servers from different continents, with the sophistication of data anonymization. Such information is fuel for cognitive computing, which already provides patients with better diagnoses in some scenarios.

In this context, High-Tech Medicine is widely inserted. This Medicine, which we used to say belonged to the future, now we say belongs to the present, is vigorously democratized among its stakeholders, among whom the digital world is found.

To do so, the full development of the best technology interfaces in Medicine, the environment is key. It stands out as a determining variable, the multidisciplinarity of knowledge and its adequate interlocution. The digital environment overturned the information monopolies, as well as presented global interlocutors. In this context, Uberlândia presents interesting peculiarities that favor this ecosystem.

In the 1990s, while Brazil was still experiencing the limitation of an inefficient public system, Uberlândia enjoyed private telecommunications with its derivatives. In 1996 the debate on broadband, media-streaming, data hosting, network security, etc. was common. In Uberlândia, pioneering and productive experiences of telemedicine, expanded to other countries, have been created, with consequent expansion of the critical mass to global environments. The content gradient defined the nature of connections, the direction of information, and the handling of data.

As expected, the digital dynamics of thinking have generated other interdependent environments, especially in research, from international multicenter clinical protocols (audited by the Food and Drug Administration (FDA) to subcutaneous chip designs for laboratory analysis. In Uberlândia, it is possible to cite at least two multicenter collaborative experiences.

The first is a decision-support telemedicine project, hosted in the cloud (Amazon), implemented in some countries, such as Mexico, Colombia, Chile and Puerto Rico, capable of reducing heart attack mortality by up to 50% , shortening the time for diagnosis and treatment, as well as increasing the percentage of treatment with lower costs. This project, developed by the Heart Institute of the Triangle serves more than 100 thousand patients with suspected heart attack per year.

The second addresses another aspect of the application of technology. It integrates several concepts from the digital world, telemedicine, shared economics, cloud computing, “Ubermédico”, to create an unprecedented model of digital gate-keeper with value-based health care. With this, the general physician is empowered with support from distant specialists. This model has helped health insurance companies reduce the number of claims, at the same time, improve resolvability.

Another important technological innovation can be observed in Implantology, with the creation of the Kea-Tech system, a set of techniques and tools developed to plan and make restrictive surgical guides, providing the installation of dental implants in a predictable, safe and minimally invasive way.
The system is in the process of registering a patent and is already seeking foreign investors; the most important of which was the recent negotiations with the French government.

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