Belo Horizonte experiences today the greatest level of attention from international media in its history. With approximately 2.5 million inhabitants and the 5th largest GDP among other capitals in Brazil, the city has risen prominence in recent years due to a sequence of successful public policies and great events.
In the scope of sports, it was the host city for Confederation Cup in 2013 and for the World Cup in 2014. Belo Horizonte also held 10 football matches in Rio Olympics 2016 and It was also chosen by the British Olympic Delegation and British Paralympics as Team GB’s training base. It was later acclaimed by international media as the best host training in Brazil.
In regard to culture, Pampulha Modern Ensemble has just been inscribed on UNESCO’s World Heritage list.
As for the business environment, it is important to mention the implementation since 2013 of the project “Goal Belo!”. The purpose of Goal Belo! is to benefit from the periods that the city is in evidence due to any great events in sectors in which the city has natural vocation such as InformationTechnology, Life Sciences and Creative Economy to introduce Belo Horizonte as an attractive destination for doing business and to promote the city internationally.
Due to its strategic location, BH has attracted special attention from entrepreneurs who want to invest in the state in a sustainable way with a better quality of life.
Goal Belo! Program
Proposed by Belo Horizonte City Hall.
This is the investment attraction, commercial promotion and international projection program of the City Hall of Belo Horizonte.
Every edition, executives, journalists, investors and influencers are invited to participate in an agenda comprising institutional, social and business moments, taking the opportunity to experience Belo Horizonte from 3 different perspectives: business, institutional and cultural.
The Goal Belo! 2016 was carried out during Rio Olympics 2016 Olympics having as its core the sectors of Biotechnology and Life Sciences. The first editions of the program (2013, 2014, 2015) generated more than R$ 100 million involving around 20 countries from all over the world.
New Directive Plan
The efforts in planning the urban environment in the city of Belo Horizonte are based on the goal to create a more inclusive city, resilient and sustainable. In this regard, the New Directive Plan sets some guidelines for the city occupation covering, as well, as new buildings and public spaces.
This plan embraces modern urbanistic concepts and develops a “compact city” model, using urban infrastructure more efficiently, as sensible as possible in order to create a positive for the environment, urban mobility, economic development, social inclusion and cultural enhancement.
It also aims to prioritize collective as well as and non-motorized vehicles, main roads expansion and structuring environmental connections, thus improving urban design and reducing people´s car dependence. In addition incentive programs spur more sustainable buildings. There is also a real concern regarding creation, restoration and preservation of historical green places and intervention in damaged areas.
“Pampulha Modern Ensemble” in UNESCO’s World Heritage List
Pampulha Modern Ensemble, a masterpiece by Oscar Niemeyer, Roberto Burle Marx and Cândido Portinari and one of Belo Horizonte’s main postcards has been inscribed in UNESCO’s World Heritage List.
The World Heritage Certificate is granted by The United Nations Organization for Education, Science and Culture (UNESCO) to monuments, buildings, urban spaces and even natural areas of landscape importance which have historical, artistic, archaeological, scientific, ethnological, or anthropological value.
The project “Internacionaliza BH”, coordinated by ACMinas was launched in February 2016 and since then it has been growing. It aims to raise local people and businessmen awareness of Belo Horizonte internationalization process, it aims to spread better understanding of internationalization benefits for the people and underway actions integrated in this process to generate movement in order to have in Belo Horizonte and in Minas Gerais a distinct field for high quality reception and integration with international communities.
In order to reach these goals, the project is divided into 5 branches: Memory of BH and the people from Minas Gerais in the world, the memory of the world in BH, Stamp: I take part (EU PARTICIPO), Who´s who? and ACMinas Circuit and Festivals.
Schedule for 2017
In 2017, the project Internacionaliza BH is going to continue its agenda deepening its relations with communities from 14 countries previously selected for an entrepreneurial agenda and validation of international references and behaviors. Some of these countries are: Germany, Argentina, Netherlands, Belgium, China, USA, France, Italy, Japan, Swiss, Spain and United Kingdom.
Contact: +55 31 3048-9520
Facebook: facebook.com/internacionalizabh/ Instagram: @internacionalizabh